Simple, transparent pricing

Guests eat free. Restaurants grow with clarity.

SafePlate is free for every guest. For restaurants, choose the plan that fits your stage — and lock in a founding rate while Utah onboarding is open.

For guests

Freeforever

Create your allergy profile, find allergy friendly restaurants, and browse menus with Safe / Caution / Do Not Order flags — at no cost and no ads.

  • Profile with allergens and diets
  • Personalized restaurant discovery
  • Safe / Caution / Do Not Order dish flags
  • Dine Together party sharing with invite code
  • Directions and restaurant photos

For restaurants

Founding Utah
$19/mo forever

First 25 Utah venues · 1 location

Claim your venue and build your menu now. Billing starts later, when Utah onboarding ends — and your founding rate is locked for the life of your subscription.

  • Live listing + ingredient menu
  • Guest match scores
  • Basic analytics
  • Photo upload + gallery
  • Priority onboarding support
Claim founding rate

Starter

After founding spots fill
$29/mo

or $290/yr

  • Live listing + ingredient menu
  • Guest match scores
  • Basic analytics

Pro

Full toolkit
$49/mo

or $490/yr

  • Richer analytics + insights
  • AI ingredient help
  • Multi-photo galleries + priority support

Extra locations will be billed separately — estimated around $39/mo each.

Questions

Pricing FAQ

Why is SafePlate free for guests?

Guests create a profile, discover restaurants, and see Safe / Caution / Do Not Order flags at no cost. We want as many allergy-aware guests as possible using SafePlate, which is what makes the platform valuable for restaurants too.

When does restaurant billing start?

Utah restaurants can claim their venue and start building their menu now. Billing begins later, when the Utah onboarding window closes — not a fixed trial cliff. We'll notify owners before any charge.

What does 'founding rate locked' mean?

The first 25 Utah venues that join pay $19/mo for one location for the lifetime of their active subscription, even after Starter moves to $29/mo. The price is locked as long as the account stays in good standing.

Can I cancel or change plans?

Yes. Restaurant plans can be canceled or changed from the restaurant dashboard. There is no long-term contract for Starter or Pro.

Do I pay per location?

Founding, Starter, and Pro pricing covers one location. Additional locations will be billed separately — we expect roughly $39/mo per extra location once multi-location support launches.